Katrina Kaif Named Global Brand Ambassador for Visit Maldives’ 'Sunny Side of Life'

Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, has officially named Bollywood superstar Katrina Kaif as its Global Brand Ambassador. The announcement aligns with the launch of Visit Maldives’ Summer Sale Campaign, aiming to attract more international tourists to the pristine island nation known for its stunning beaches, rich marine life, and luxury hospitality.

Katrina Kaif, a celebrated actress and influential entrepreneur, brings global appeal to the Maldives’ campaign. With a distinguished film career and numerous accolades, including the Forbes Icon of Excellence honour, Katrina continues to be a trendsetter in both entertainment and business. Her appointment highlights Visit Maldives’ strategic focus on tapping into star power to expand its global reach.

Speaking on her new role, Katrina said, “The Maldives is a dream destination where luxury meets nature. I’m thrilled to represent ‘The Sunny Side of Life’ and inspire travellers to explore this incredible paradise.”

Visit Maldives CEO & MD, Mr. Ibrahim Shiuree, expressed enthusiasm about the collaboration: “We’re excited to have Katrina on board. Her global influence and charismatic presence perfectly align with our brand’s image as the world’s leading destination.”

The ongoing Summer Sale Campaign includes exclusive deals on luxury resorts, boutique hotels, and family-friendly stays across the Maldives. It is active in key global markets like India, the UK, Russia, Germany, Italy, and Spain, aiming to boost travel bookings for Summer 2025.

This strategic move, combining celebrity influence with attractive travel incentives, reaffirms Visit Maldives’ commitment to positioning the country as a premier travel destination and maintaining its title as the World’s Leading Destination for the fifth consecutive year.