Myntra Launches Glamstream with India’s First Shoppable Music Video 'Jordan' by Badshah
Myntra unveils Glamstream, a pioneering shoppable content platform, with Badshah’s “Jordan” music video featuring instantly purchasable fashion. The platform showcases 100+ celebrities and 4,000+ episodes of premium lifestyle content.
Mumbai, India – Myntra, one of India’s premier fashion, beauty, and lifestyle platforms, has officially launched Glamstream, a first-of-its-kind shoppable content destination, revolutionizing how India shops, watches, and discovers fashion.
The high-profile launch event in Mumbai saw appearances from Bollywood stars and top digital creators including Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar, Sufi Motiwala, Renil Abraham, Aaditya Kulshreshtha, and Nayandeep.
At the center of the celebration was an exclusive first look at “Jordan” by Badshah—India’s first multi-brand, shoppable music video. A collaboration with 0075 Pentertainment, the video showcases 17 curated looks that viewers can shop instantly on the Myntra app, merging entertainment with commerce in real time.
Glamstream offers a new-age, creator-driven experience that redefines digital fashion discovery. With over 500 hours of binge-worthy content, the platform will feature 100+ celebrities, including Vijay Deverakonda, Tabu, Zeenat Aman, Tamannaah Bhatia, Bhumi Pednekar, and Malaika Arora, as well as 15 exclusive shows and 4,000+ premium episodes. Viewers can explore styling guides, vlogs, talk shows, podcasts, fictional series, and music videos—all with integrated shopping.
In addition, Glamstream taps into Myntra’s Ultimate Glam Clan (UGC)—a massive creator network of over 1 million fashion-forward shopper-creators contributing to the platform’s dynamic content ecosystem.
Sunder Balasubramanian, CMO at Myntra, shared:
“Glamstream is a bold leap in content-commerce. By fusing trendsetting entertainment with instant shopability, we’re creating a new way for India to engage with fashion.”
Khushi Kapoor echoed the excitement:
“It’s such a refreshing way to experience fashion—fun, stylish, and perfectly in tune with how our generation consumes trends.”
Raveena Tandon added:
“Glamstream captures the energy of an era, bringing back nostalgia in a shoppable, modern format. It’s exciting to be part of something so innovative.”
Glamstream is seamlessly integrated into the Myntra app through a floating button on the homepage, providing quick access to fashion inspiration and instant purchase.
